About Us

About alBilad Company.

Al Bilad Company, a subsidiary of the esteemed Bahar Holding, has established itself as a beacon of excellence and trust in the market for decades. Our diversified portfolio, marked by strategic partnerships and proprietary brands, spans across the essential sectors of baby care and home appliances. We are proud exclusive partners of renowned brands such as Evolac and EvoSure, brought to our customers through a collaboration with Almarai since 2014, and Canbebe since 2013, underpinned by Ontex's legacy.

Our own brands, born from a vision to offer unmatched quality and innovation, include Baby Max, a trailblazer in baby care since 2003, and DLC, a household name in home appliances that has been part of our family since 2001. The recent launch of Orange in 2023 has expanded our home appliance offerings, integrating smart technology into everyday life.